Mastering in Fundamentals of Digital Marketing Online Course

 

Transactions of Electronic commerce (e-commerce) will have raised in the next teen years. This business offers multiple benefits for both sellers and buyers. Also, demanding for soft skill digital marketing will increase.

Fundamentals of Digital Marketing is an online course which is offered by Google Digital Garage. The course is free of charge. All participants of this course should accomplish 26 online course modul. At the end of the course, the participant should take a final exam. It is needed 80 percent correct answer to earn the course certificate. 

Hereby predictions of questions are presented at the list below. Meanwhile, the correct answers are highlighted into bold style. Good luck to all of you.

 Disclaimer     : All materials refers to Fundamentals of Digital Marketing online course (https://learndigital.withgoogle.com/digitalgarage). It is an exam preparation.

 Question 1

What's the biggest challenge for most businesses when going online?

·         APlanning a budget

·         BDeveloping a plan

·         COptimising a website

·         DDefining a customer base

Question 2

When planning your website, what is one of the key things you should consider?

·         AThe order your products will appear on the site

·         BWhat you want your customers to do on the site

·         CHow customers will interact with the site

·         DWhat your customers want to see on the site

Question 3

Where does the domain name of a website primarily sit?

·         AIn the URL

·         BIn the coding of your header image

·         CIn your navigation menu

·         DIn your logo's hyperlink

Question 4

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

·         AIt can enable you to offer discounts that compete directly with your competitors' pricing

·         BIt can identify how your offering is different in comparison to your competitors

·         CIt can give you deeper insight into the market and their approach

·         DIt can reveal which additional regions you could be operating in so that you can grow your business

Question 5

Which are the first steps you should consider when constructing an online business strategy?

·         AUnderstand the target audience

·         BChange your mission statement to match the goals

·         CCreate goals and identify a USP

·         DDefine and segment your audiences

Make it easy for people to find a business on the web

Question 6

When using a search engine, what is the name of a word or phrase somebody types to find something online?

·         ASearch phrase

·         BSearch term

·         CSearch query

·         DSearch word

Question 7

Google Search Console “Crawl” reports let you monitor...?

·         AIf potential customers can access your web pages

·         BIf Google can view your web pages

·         CHow people interacts with your website

·         DWhat information Google records about your site

Question 8

What are three key considerations when evaluating keywords for search engine optimisation?

·         ACompetition, cohesiveness, relevance

·         BFrequency, competition, relevance

·         CRelevance, cohesiveness, execution

·         DFrequency, execution, relevance

Question 9

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

·         AHelps your website stand out from the competition

·         BAllows you to input lots of keywords so that you appear for all of them

·         CProvides search engines with more consistent and clear information about what's on the website

·         DAllows you to place sales promotion offers within the search results

Question 10

When optimising a website for search, what impact do meta and title tags have on the search engine?

·         AThey are hidden messages that have no bearing on search engines

·         BThey are the on-page content that appears on your homepage, telling search engines what you do

·         CThey are automatically generated and help websites rank within search engines

·         DThey are embedded messages that help the search engine determine what’s on the page

Question 11

Which of the following is a benefit of Search Engine Marketing (SEM)?

·         AReach out to potential customers actively looking for your product or service

·         BCreate different types of ad formats to show to potential customers

·         CTarget people based on their interests and habits

·         DSEM is a lot cheaper than any other advertising medium

Question 12

When advertising using Search Engine Marketing (SEM), you only pay...

·         Awhen your ad appears within the search results

·         Bwhen a conversion happens on your website

·         Cwhen your ad is clicked by someone

·         Dwhen someone stays on your website for more than 2 minutes

Question 13

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

·         AWebsite's homepage

·         BOrder confirmation page

·         COrder form page

·         DContact us page

Question 14

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

·         Aprevent

·         Bsecure

·         Cincrease the chance of

·         Ddecrease the chance of

Reach more people locally, on social media or on mobile

Question 15

Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'?

·         AA business that operates from a specific geographic location

·         BA business that is within a 5km radius from the customer

·         CA business that has existed within a community for more than 5 years

·         DA business that only provides a service based product

Question 16

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

·         Aprioritise

·         Bhighlight

·         Chide

·         Dpromote

Question 17

Why is social media a great tool for your business to build trust and engagement with your audience?

·         AYou can share offers and discounts exclusively to your following

·         BYou can share blogs from other businesses to cover more than what you do

·         CYou can share honest reviews about your product or service

·         DYou can connect with customers at any time of the day

Question 18

When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

·         APaid advertising

·         BPay for followers

·         CFollow all of your competitors' followers

·         DOveruse hashtags

Question 19

When building a website for a business, what type of design should it have in order to be 'mobile friendly'?

·         AA scaled design

·         BA visual design

·         CA responsive design

·         DAn integrated design

Question 20

When looking to advertise your business to mobile users, social media advertising can be really effective because...

·         Ait allows you to target people who have ad blockers enabled

·         Bit can be seen by people who aren't logged into their accounts

·         Cit allows you to target people based on their likes and interests

·         Dit doesn't cost too much to spread your ads far

Question 21

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

·         APersonalising content to make each customer feel important, taking into account available data about each individual customer.

·         BReducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money

·         CIdentifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales

·         DRefining their content marketing strategy as they go, taking into account available data and metrics

Reach more customers with advertising

Question 22

What is one of the benefits of using templates for your email marketing campaigns?

·         AYou can reuse the same template

·         BThey are always free

·         CYou can duplicate the design of your website

·         DTemplates work better on mobile

Question 23

When advertisers run online ads that typically include an image for people to click on, it's called...

·         ASearch Engine Optimisation

·         BBanner advertising

·         CDisplay advertising

·         DWebpage advertising

Question 24

Which of the following is a benefit of search advertising over display advertising?

·         ASearch ads are more likely to be clicked on

·         BSearch advertising is cheaper than display advertising

·         CSearch advertising allows ads to be created in multiple formats

·         DSearch advertising is shown to customers who are searching for your specific terms

Question 25

When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

·         APromotions and special offers

·         BPersonalised messages

·         CLocation specific information

·         DProduct shots and detailed information

Question 26

How can your business benefit from video without making one yourself?

·         AAdvertising on other people's videos

·         BCommenting on other people's videos

·         CSharing other people's videos

·         DInteracting with other people's videos

Question 27

How can you attract social media users to share your video content online?

·         ATag them in posts

·         BUse hashtags

·         CMake them funny

·         DUse subtitles

Track and measure web traffic

Question 28

When using analytics on your website, what do we mean by the term 'conversion'?

·         AThe act of a user coming from a certain geographical location

·         BThe act of a user spending a certain amount of time on the site

·         CThe act of a user meeting a specific metric

·         DThe act of a user completing a goal

Question 29

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

·         AConversion

·         BDimension

·         CAccess

·         DMetric

Question 30

When it comes to web analytics, what insights can you gather using analytics tools?

·         AWhat websites users visit after leaving your website

·         BHow you currently rank in search engines

·         CHow people interact with your website

·         DHow people interact with your competitors' websites

Question 31

How do you handle data in analytics to gain greater insights into our audience's behaviour?

·         APartition

·         BSample

·         CSegment

·         DExtract

Question 32

Why should you avoid focusing on collecting as much data as possible?

·         AVast quantities of data will take a long time to process

·         BLarge amounts of data are harder to store online

·         CThe right information, at the right time, is more valuable

·         DSpreadsheets have a limit on the amount of information they can store

Question 33

How is a spreadsheet defined?

·         AAn interactive computer application for the organisation, analysis and storage of data

·         BA static collection of related data tables that can be queried to locate specific fields

·         CA tool for storing large amounts of numerical data, but not text-based data

·         DA digital balance sheet to keep track of financial transactions

Sell products or services online

Question 34

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

·         ABuild an online store with an integrated payment system

·         BSet up a web-based money transfer software like PayPal

·         CInvest in a new website platform

·         DUse other platforms such as eBay or Etsy

Question 35

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

·         AUse images direct from the internet to ensure accurate file size

·         BUse images direct from the original manufacturer

·         CEnsure images are of a high quality

·         DUse detailed descriptions instead of images to help search engines

Question 36

Analytics can help optimise your website for which of the following?

·         AFor different devices, navigation and search

·         BFor different devices and social media profiles

·         CFor email templates and social media profiles

·         DFor navigation, search and video campaigns

Question 37

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

·         ASEM advertising

·         BSocial advertising

·         CRetargeting

·         DEmail campaigns

Take a business global

Question 38

When looking to expand your business internationally on social media, what should you do first?

·         ATreat all social media channels the same

·         BUse popular phrases and memes for that area

·         CAnalyse platforms popular in that area

·         DNot advertise at all, as other countries don't like social advertising

Question 39

Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

·         Aaccessible | supply chain | legal

·         Baffordable | supply chain | language

·         Cexciting | customers needs | currency

·         Daffordable | customer needs | legal

Question 40

If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?

·         ATranslated by an automated tool only

·         BTranslated but also locally adapted for the audience

·         CTranslated into the native language

·         DLeft the same, and not translated